It is a process to ensure customer satisfaction with adequate support through any mode. An outstanding customer support with the help of trained customer service representative will be back bone for retaining the customers.
When problem arise, customers should receive timely attention to issue and support representative should follow-up with the customer till the issue is fully resolved and customer is satisfied. Periodic assessment of customer service is required for a healthier and growing database and a good customer service experience can make the difference between a one-time customer and a lifelong brand loyalist.
Wonderfully articulated.
Best wishes
Hariharan M